1942 “Hi-Speed Victory Club War Album Series” (UO33)
Series Title: Hi-Speed Victory Club War Album Series
Hi-Speed Service Stations
Hi-Speed Gas Stations were owned by the Hickok Oil Company of Toledo, Ohio. They opened a large number service stations throughout Michigan and Ohio. For some strange reason, there were many more Hi-Speed Stations in Michigan than in Ohio, even though Toledo was almost on the Michigan border. Most likely, the real reason that there were less Hi-Speed Gas Stations in Ohio was there was much more competition from other oil companies in Ohio than in Michigan.
During the late 1920s, the Pure Oil Company purchased a slight majority in Hickok Oil Company stock. However, despite this, the Pure Oil Company had Hickok Oil Company continue to manage all of the Hi-Speed Stations. Hi-Speed Stations were famous for their “Give-a-Ways”. For example during the Great Depression of the 1930s they gave away cheese. Their promotions included advertising of Hi-Speed products on the high wattage radio stations in Detroit, Michigan. They also sponsored the ‘6 O'clock News’ featuring Dick Osgood. They also sponsored the ‘Radio School House’ which was broadcast from the stage of the Broadway Capital Theater located in downtown Detroit, Michigan. They also sponsored several other network radio programs.
One of the network shows that High-Speed sponsored was ‘The Adventures of Jimmy Allen’. Jimmy Allen played the part of a superior teenager not unlike like the Jack Armstrong radio show character which was quite popular with the kids of that era. Jimmy Allen starred in a couple of movies. Let's just say that the movies were not “Oscar” material. Of course, during this era you needed to get your “Membership Card” from your local High-Speed Gasoline Station.
Hi-Speed Stations gave away ‘Green Depression Glass’ during the 1930s, and when World War II began, they started the ‘Victory Club’. Kids were given a ‘Victory Club Badge’ and a ‘Hi-Speed Victory Club Album’. Every week a new ‘Official Photo’ was ‘Presented to Victory Club Members by Hi-Speed Gas Stations’. The photos included a series of 50 Land, Sea, and Air war-time equipment used by the United States Armed Forces. The photos included everything from airplanes, to tanks, to ships, to servicemen, and everything in between. The photos were then pasted or attached to the album pages via photo corner mounts.
Hi-Speed Victory Club War Album Series Overview
This interesting set of 50 “gasoline” WWII lithographs was issued post Pearl Harbor, most likely during late 1942 by Hi-Speed Gasoline Stations. The oversize (160 × 216 mm) ‘Official Photographs’ are printed in blue sepia shades on medium thickness white paper stock. These large blank-backed lithographs depict planes, ships, tanks, artillery, and troops in action. The lithographs were aimed at the young boy and girl collectors of World War II who were members of the ‘Hi-Speed Victory Club’. Forty-five of the lithographs are presented in a landscape (horizontal) format, while the remaining five lithographs are presented in a portrait (vertical) format. The combined image area and descriptive text is centered on the card with equal margins. The descriptive text located beneath the image area contains the following four basic elements: (1) The “Hi-Speed Victory Club War Album Series” logo which is located in the lower left-hand corner, (2) the “Official Photo No. ” is located in the lower right-hand corner, (3) the card title and descriptive text are centered between the logo and the card number, and (4) the following advertising copy “Presented to Victory Club Members by High-Speed Gas Stations” is centered directly below the card title and descriptive text. A new lithograph was issued each week and made available to ‘Hi-Speed Victory Club Members’ at the local Hi-Speed Gas Station. The attractive ‘Victory Club Albums’ were also obtained directly from the Si-Speed Gas Stations. The lithographs are boldly numbered from 1 to 50. The American Card Catalog reference number for the series is UO33.
This set's album has probably one of the most attractive album covers of any of the World War II card albums that we've ever seen. The front and back covers are dark brown faux leather. The front cover titled “Victory Club Album / Official Government Photographs” has a gold-embossed eagle grasping six arrows of war. The lettering is also gold embossed. The album contains black paper pages, secured with an attractive tasseled coiled binding chord. The backs of the lithographs are not adhesive so the collector had to either: (1) glue the lithographs directly to the blank pages (bad idea), or (2) use corner mounts (four per lithograph) to mount the lithographs on each page of the album. Option 2 was the more desirable method since it did not harm the lithographs.
The following 1942 UO33 “Hi-Speed Victory Club War Album Series” 50-lithograph set by Hi-Speed Gas Stations Image-Guide shows computer enhanced images of the fronts and backs of the 50 lithographs in the set. Behind each thumbnail image is a 600-dpi computer enhanced lithograph image that you may access. In addition, directly beneath the Image Guide, in tabular form, are links to the original scans used for this series.
UO33 Set Checklist
We have provided two versions of the checklist for this set: (1) An 8½ × 11 inch PDF version, and (2) the web version shown below. Click on the PDF graphic below to access on print-out the PDF checklist version.
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