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“Adventures of the Army, Navy and the Marines” (R3)
Leader Novelty Candy Co., Inc., Brooklyn, NY, USA
Series Title: “Adventures of the Army, Navy and the Marines”
American Card Catalog Number: R3
Issued by: Leader Novelty Candy Co., Inc., Brooklyn, NY
Country: United States
Number of Cards: 60k
Card Dimensions: 2⅜ × 2⅞ inches
Circa: unknown
Partial Checklist: Download
Background
The “Adventures of the Army, Navy and Marines” series issued by Leader Novelty is a classic case of deceptive marketing. The total set of 96, then 240, then 400, as printed on card backs, were never realized. Instead we must assume, if all the numbers implied in each printing sequence actually exist, that the set total appears to be no more than sixty cards. The first run contained 24 cards: 12 odd-numbered Army cards and 12 even-numbered Navy cards. This Army/odd and Navy/even pattern continued in the second print run of 24, which began at No. 96 and ended at 119. The only Marine cards known to carry deca-numbers - 350, 370, 380 - and probably only twelve were issued.
Each service branch has its own frame style, coloration (brown for Army, red for Navy, yellow for Marines), and package-front design. The package fronts are considered scarcer than the cards because coupons on the back could be redeemed for various premiums. Each card formed the back of a small candy box and had two perforated edges for easy removal. The American Card Catalog reference number is R3.
Image-Guide
The R3 Image Guide is divided into three sections: (1) Army, (2) Navy, and (3) Marines. Whenever possible, we’ve provided 300-dpi enlarged images behind the thumbnail images.
References
