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1938 “Flying” (H.564-3B)
J.A. Pattreioux, 48-cards, UK


  • Series Title: Flying
  • London Cigarette Card Company Catalog No.: H.564-3B [1]
  • Issued by: J.A. Pattreioux, Manchester
  • Issued with: Senior Service Cigarettes
  • Country: UK
  • Number of Cards: 48
  • Card Numbering: 1 to 48 on reverse
  • Type of Card: Cigarette
  • Card Dimensions: 3.05 × 2.05 inches (77.47 × 52.07 mm)
  • Circa: 1938
  • Album: Generic (see below)
  • Checklist: Download Checklist

A Little History About J.A. Pattreioux and Senior Service Cigarettes


Senior Service is a brand of filter-less cigarette made by the Gallaher Group division of Japan Tobacco, named after the nickname of the Royal Navy. The brand's logo is that of a sailing ship. Originally launched in 1925 by J. A. Pattreioux Ltd, a company that was acquired by Gallaher in 1937. Senior Service is still available on various supermarkets throughout the United Kingdom, and is one of the most expensive brands available for purchase. [2]

The following Senior Service Cigarettes advertising copy, circa 1938, is contained on the inside front cover of one of their generic “SENIOR SERVICE” Cigarette Card Albums. [3]

“SENIOR SERVICE Cigarettes, since their introduction, have steadily gained favour amongst discriminating Smokers, entirely on their merits, and by the recommendation of one Smoker to another, who have recognised in this brand a cigarette of outstanding value for money.

Established 60 years ago, the makers have always been reputed for the excellent value of their products, the name “PATTREIOUEX” being accepted as the “Hallmark” of quality.

We hope that this Album, issued in response to the request of an ever growing circle of new found friends, for the purpose of providing a permanent record for the series of real photographs now included with “SENIOR SERVICE” Cigarettes will afford you real pleasure and instruction.

JOSEPH A. PATTREIOUEX LTD.
MANCHESTER.”

1938 “Flying” (H.564-3B) Overview


During 1938, J. A. Pattreioux Ltd. issued a 48-card set of “Flying” Cigarette trading photo cards that were issued with SENIOR SERVICE Cigarettes. The cards measure 3.05 × 2.05 inches (77.47 × 52.07 mm), and are assigned the London Cigarette Card Company Catalog reference number H.564-3B.

The fronts of the 1938 “Flying” cards feature glossy black-and-white photos surrounded by a thin white margin. The card title is located in a rectangular white box centered at the bottom of the image area. The photo cards are presented in both landscape(horizontal) and portrait (vertical) formats.

The Backs of the cards, printed with black ink, feature two rectangular boxes surrounded by a common rectangular box. The top box features four vertical segments: (1) the name of the set “FLYING” with two opposing airplane icons; (2) the series length and card number; (3) the card title; and (4) descriptive text. The lower box displays the products name “SENIOR SERVICE Cigarettes”.

The following reference card shows the fronts and Backs of a typical 1938 “Flying” (H.564-3B) card. Click on the card images to reveal full-size computer enhanced 600-dpi images of the card.

1938 J.A. Pattreioux “Flying” (H.564-3B) Image-Guide [4]


The following 1938 “Flying” (H.564-3B) 48-card set by J.A. Pattreioux, UK, Image-Guide shows computer enhanced images of the fronts and Backs of the 48 cards in the H.564-3B set. Behind each thumbnail image is a 600-dpi computer enhanced card image that you may access. In addition, directly beneath the Image Guide, in tabular form, are links to the original scans used for this series.

1938 “Flying”
Senior Service Cigarettes, 48-Airplane Cards
ORIGINAL SCANS
1
1b
2
2b
3
3b
4
4b
5
5b
6
6b
7
7b
8
8b
9
9b
10
10b
11
11b
12
12b
13
13b
14
14b
15
15b
16
16b
17
17b
18
18b
19
19b
20
20b
21
21b
22
22b
23
23b
24
24b
25
25b
26
26b
27
27b
28
28b
29
29b
30
30b
31
31b
32
32b
33
33b
34
34b
35
35b
36
36b
37
37b
38
38b
39
39b
40
40b
41
41b
42
2b
43
43b
44
44b
45
45b
46
46b
47
47b
48
48b

1938 “Flying” (H.564-3B) Checklist


We have provided two versions of the 1938 “Flying” (H.564-3B) 48-card set issued by J.A. Pattreioux, UK. An 8½ × 11 inch PDF version, and the web version shown below. Click on the PDF graphic below to access the PDF version.

1938 “Flying” (H.564-3B)
J.A. Pattreioux, 48-Cards, UK
CHECKLIST
xCard Title
1DE HAVILLAND 86
2FLY-BY-NIGHT
3SURVEY PLANE'S COCKPIT
4THE INTERCONTINENTAL
5THE AIRSPEED ENVOY
6THE MILES TRAINER
7CAMOUFLAGE
8AERIAL SIGNAL BOX
9PARLIAMENTARY VISIT
10FLIGHT LIEUTENANT ADAM
11MISS JEAN BATTEN
12GLIDING
13A VETERAN AIR LINER
14CANOPUS
15THE HAWKER HURRICANE
16THE HAWKER FURY
17MIDGET AND GIANT
18THE AVRO ROTA
19A KIRBY KITE
20A SQUADRON “VIC.”
21SEABIRDS’ NEST
22TOMMY ROSE
23H. J. F. BROADBENT
24PARACHUTE AND GLIDER
25THE SHORT CALCUTTA
26THE WHITWORTH WHITLEY
27THE FLEDGLING
28THE HAWKER HENLEY
29HESTON AIRPORT
30A CATAPULT LAUNCH
31A FLEET SPOTTER
32PICK-A-Back AIRCRAFT
33FORMATION FLYING
34MRS. RONALD PRICE
35OVER THE COAST
36A MODERN AIRPORT
37A FAITHFUL SERVANT
38THE WESTLAND LYSANDER
39ANTIPODEAN AIR TRANSPORT
40A “PUSHER” TYPE AMPHIBIAN
41AN AERIAL “STAFF CAR”
42THE KING'S PILOT
43LOADING THE MAIL
44THE EMPIRE COURIER
45ALL ABOARD FOR THE EMPIRE
46SHIPPING A SEAPLANE
47COMFORT IN THE AIR
48HOME TO ROOST
n/aGeneric Album

Senior Service Cigarette Card Album [3]


The 1938 “Flying” SENIOR SERVICE 48-photo card set of airplane cards did not have a dedicated card album associated with the set. Instead, J. A. Pattreioux Ltd., Manchester, offered an attractive “SENIOR SERVICE Cigarette Card Album” that could be used for all of their various SENIOR SERVICE photo card sets being offered during the late 1930s and early 1940s. The album itself was somewhat expandable since it had the capability of adding extra pages to the individual albums. The album was designed to handle four cards per page allowing the collector to view both the fronts and Backs of the individual cards. This was a superior design compared to most of the British cigarette card albums of the era that required the individual “cigarette” cards to be pasted into the albums, thus destroying the Back of the cards. The album was held together with an attractive blue tassel draw string. The albums and the extra pages were most likely available for purchase or even gratis via the local tobacconist shop. Below we have shown an example SENIOR SERVICE Cigarette Card Album with the first four cards “Flying” cards inserted in one of the card pages. Click on the below album images to reveal computer enhanced 600 dpi images. We have also included the original 600-dpi scans in a tabular form below the images.

Original 600-dpi Album Scans [3]

Contributors


John Shupek — John is retired Aeronautical/Aerospace Engineer that lives in Southern California. John's 36 year aerospace career/adventure started in the mid-1960s when he worked for Pratt & Whitney at their “FRDC” … Florida Research and Development Center, West Palm Beach, Florida. John was part of the P&W jet engine design team for the CIA/USAF's Lockheed A-12/SR-71A “Oxcart/Blackbird” engines (J58/JT11D-20). He also worked on the RL-10 rocket engine and the JTF-17A which was P&W's entry into the United States' SST competition between Boeing and Lockheed. Several years later, John moved Back to California and worked at the AiResearch Mfg. Company at LAX and Torrance. He originally worked on the thermal design of the HRE (Hypersonic Ramjet Engine) which was a supersonic combustion Mach 7 ramjet engine that was to be tested on the North American X-15. John did about three more years of jet engine design work before he disappeared for 13 years into the classified DOE “GCEP” (Gas Centrifuge Enrichment Plant) Atomic Energy program for the enrichment of U235. After the GCEP program was cancelled by the DOE in 1985, John was hired by Northrop Aircraft to do the thermal design for Northrop's entry into the ATF (Advanced Tactical Fighter) competition, the Northrop YF-23A “Black Widow II” stealth supercruise fighter. He also worked on the Northrop Grumman B-2A “Spirit” stealth bomber. After several years on a classified stealth missile program, John worked the remainder of his Aerospace career as one of Northrop Grumman's Program Directors on the United States Navy's F/A-18E/F “Super Hornet” jet fighter program.

During John's career at Northrop Grumman he served for five years as Northrop's “Vintage Aircraft Club” Commissioner and the Curator and Webmaster for the Western Museum of Flight in Hawthorne, California. Several years later, John was the volunteer webmaster (for about 3 years) for the Yanks Air Museum, Chino, California. He also served as President and webmaster for two different NPO's after his retirement. The Whittier Historical Society & Museum and Whittier Meals on Wheels.

John's love of aviation history and aviation photography lead to the establishment of this Skytamer.com website in 1998. The Skytamer.com site has continued to expand and will always grow and will never be completed. It's sort of analogous to a snowball rolling down a hill without any trees to stop it. In approximately 2002, John remembered that he had collected Topps “Wings” (ACC# R707-4) airplane trading cards while in High School. Somehow the cards had disappeared over the years. So at this point, he started to re-collect airplane trading cards via eBay and become an airplane card “Image Collector” rather than a “Card Collector” per se. After John scans an airplane card for the website, he has no further use for it and he puts it Back into circulation via eBay. John's mission statement for the Skytamer.com is basically to restore and preserve high-quality card images/artwork associated with the various airplane card sets from the early 1900s to the present. These cards are wonderful historical “snapshots” into aviation history showing which aviation events and aircraft were important at that point in time. For the Skytamer.com website, basically if it is a trading card collection that features things that fly, but doesn't have feathers, it eligible for the consideration on the Skytamer.com website. John always welcome inputs and high resolution scans (600-dpi) that can be used on this website. John can be reached via the “Contact Us” navigation button on the left.

References


  1. Laker, Ian A. and Y. Berktay. The London Cigarette Card Company's Cigarette Card Catalogue 2014 Edition. Somerset, England: © The London Cigarette Card Company Ltd., 2014, ISBN 978-1-906397-14-2. p.80 Print.
  2. Wikipedia. Senior Service Cigarettes
  3. Shupek, John A. “SENIOR SERVICE Cigarette Card Album” The Skytamer Archive (600-dpi Image Scans). Skytamer Images, Whittier, CA, 2014. Digital Ismage Database.
  4. Shupek, John A. “Flying (H.564-3B) J.A. Pattreioux.” The Skytamer Archive (600-dpi Image Scans). Skytamer Images, Whittier, CA, 2014. Digital Image Database.

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