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1940-1941 “ZOOM Airplane Pictures, Series 3” (R177-3)
Gum Products, Inc., USA


  • Series Title: ZOOM Airplane Pictures, Series 3
  • American Card Catalog Number: R177-3
  • Issued by: Gum Products, Inc., Cambridge, MA
  • Issued with: Zoom Bubble Gum
  • Country: USA
  • Number of Cards: 500 total (100 each: Red, Blue, Orange, Green & Yellow)
  • Card Numbering: 101 to 200
  • Type of Card: Gum Insert
  • Card Dimensions: 3.125 × 2.458 inches (nominal)
  • Circa: 1940-1941
  • Checklist: Download Checklist

“ZOOM Airplane Pictures ” Series Overview


The “ZOOM Airplane Pictures” card sets issued with “Zoom Bubble Gum” by Gum Products, Inc. of Cambridge, Massachusetts during 1940 to 1941, is undoubtedly one of the most challenging series of airplane cards sets for collectors to acquire. Overall there are 175 images and 775 cards associated with the “ZOOM Airplane Pictures” series. The “ZOOM Airplane Pictures” series is divided into three distinct subsets.

  1. ZOOM Airplane Pictures, Series 1 — Total of 75 cards, white borders, skip-numbered from 1 to 100
  2. ZOOM Airplane Pictures, Series 2 — Total of 200 cards with 50 card images skip-numbered from 1 to 100: 50 blue border cards, 50 green border cards, 50 orange border cards & 50 yellow border cards. Same aircraft images as used in Series 1.
  3. ZOOM Airplane Pictures, Series 3 — Total of 500 cards with 100 new card images sequentially numbered from 101 to 200: 100 red border cards, 100 blue border cards, 100 green border cards, 100 orange border cards & 100 yellow border cards.

1940-1941 “ZOOM Airplane Pictures, Series 3” (R177-3) Overview


The “ZOOM Airplane Pictures, Series 3” contains a new series of 100 different aircraft images. The cards are sequentially numbered from 101 to 200. This series also uses the same color borders as in the second series, but also adds a red border series. The border colors associated with the series are therefore; Yellow, Green, Orange, Blue, and Red. “ZOOM Airplane Pictures, Series 3 ” does not contain cards with white borders. The cards measure 3.125 × 2.458 inches (nominal), and are assigned the American Cards Catalog reference number R177-3

One can easily see that the best way to collect the “ZOOM Airplane Pictures” series is by card number only. Collecting all 775 cards would be a monumental task, but not impossible. The “ZOOM Airplane Pictures” series cards periodically pop-up for auction on eBay. However, it is quite rare to find the higher grade cards. The ZOOM Airplane Pictures, Series 2 (R177-2) and ZOOM Airplane Pictures, Series 3 (R177-3) colored cards are periodically seen on eBay. The colored cards for the two series, particularly the higher grade cards, are very sought after by collectors.

The fronts of the 1940-1941 “ZOOM Airplane Pictures, Series 3” cards feature sepia photographs of military and civil aircraft from the 1930s through 1941. Directly beneath the sepia photo is a brief descriptive text of the aircraft. Beneath that on the lower left-hand corner is the “ZOOM” card. Some, but not all of the cards also contain a photo credit line on the lower right-hand corner of the card. The backs of the cards are blank.

The following reference cards show the fronts and back of typical R177-3 red, orange, blue, yellow, and green bordered cards. Click on the card images to reveal full-size computer enhanced 600-dpi images of the card.

1940-1941 Gum Products, Inc., Cambridge, MA “ZOOM Airplane Pictures, Series 3” (R177-3) Image-Guide [1,2,3]


The following 1940-1941 “ZOOM Airplane Pictures, Series 3” (R177-3) Image-Guide shows computer enhanced images of the fronts and backs of the 100 card images used in the set. Instead of showing all 500 R177-3 cards, we've presented a mixture of Red, Blue, Orange, Green & Yellow cards. Behind each thumbnail image is a 600-dpi computer enhanced card image that you may access. In addition, directly beneath the Image Guide, in tabular form, are links to the original scans used for this series.

1940-1941 “ZOOM Airplane Pictures, Series 3”
Zoom Bubble Gum, 500 total (100 each: Red, Blue, Orange, Green & Yellow)-Airplane Cards
ORIGINAL SCANS
101
101b
102
102b
103
103b
104
104b
105
105b
106
106b
107
107b
108
108b
109
109b
110
110b
111
111b
112
112b
113
113b
114
114b
115
115b
116
116b
117
117b
118
118b
119
119b
120
120b
121
121b
122
122b
123
123b
124
124b
125
125b
126
126b
127
127b
128
128b
129
129b
130
130b
131
131b
132
132b
133
133b
134
134b
135
135b
136
136b
137
137b
138
138b
139
139b
140
140b
141
141b
142
12b
143
143b
144
144b
145
145b
146
146b
147
147b
148
148b
149
149b
150
150b
151
151b
152
152b
153
153b
154
154b
155
155b
156
156b
157
157b
158
158b
159
159b
160
160b
161
161b
162
162b
163
163b
164
164b
165
165b
166
166b
167
167b
168
168b
169
169b
170
170b
171
171b
172
172b
173
173b
174
174b
175
175b
176
176b
177
177b
178
178b
179
179b
180
180b
181
181b
182
182b
183
183b
184
184b
185
185b
186
186b
187
187b
188
188b
189
189b
190
190b
191
191b
192
17b
193
193b
194
194b
195
195b
196
196b
197
197b
198
198b
199
199b
200
200b

1940-1941 “ZOOM Airplane Pictures, Series 3” (R177-3) Checklist


We have provided two versions of the 1940-1941 “ZOOM Airplane Pictures, Series 3” (R177-3) 500 total (100 each: Red, Blue, Orange, Green & Yellow)-card set issued by Gum Products, Inc., Cambridge, MA, USA. An 8½ × 11 inch PDF version, and the web version shown below. Click on the PDF graphic below to access the PDF version.

1940-1941 “ZOOM Airplane Pictures, Series 3” (R177-3)
Gum Products, Inc., Cambridge, MA, 500 total (100 each: Red, Blue, Orange, Green & Yellow)-Cards, USA
CHECKLIST
xCard Title
101Curtiss SNC–1
102Curtiss-Wright
103Curtiss XSB2C-1
104Consolidated B-24
105Boulton Paul Defiant
106Douglas B-19
107Ryan Dragonfly
108Vultee Vanguard 48C
109Vickers Supermarine Stanraer
110Vultee Valiant 54
111Lockheed Lodestar Model 18
112*Lockheed Model 12
113Fairchild M-62A
114Fleetwings XBT-12
115*Piper Cub Trainer
116North American Yale NA-64
117*Noorduyn Norseman IV
118Grumman Goblin G23
119Grumman JRF-2
120Douglas SBD-1
121*British “Sunderland”
122*British “Hurricane”
123British “Hereford”
124*British “Blenheim”
125Curtiss SNC-1
126Bristol-Beaufort
127Campbell D-96
128Aeronca
129Twin Beechcraft
130Seversky-2XP
131*Abrams
132Sikorsky S-43
133Seversky SEV-3M
134Gwinn Aircar
135Miles Master
136North American NA66
137Hammond YA
138Kellet Autogiro
139Grumman OA-9
140Duramold Model 46
141*Kinner Playboy
142Bell “Airaboneta”
143Blackburn Botha I
144Canadian Norseman
145Cessna Airmaster
146Barkley-Grow
147Howard
148Curtiss SOC-1
149Curtiss-Wright Condor
150Douglas 8A-5
151The Caribou
152British Gloster “Gauntlet”
153Percival Q-6
154Ryan PT-20
155*Howard
156Vultee Valiant
157*Consolidated Model 31
158Boulton Paul Defiant
159Beechcraft
160Ensign
161Hawker Hurricane
162Ryan XPT-16
163Republic XP-47B
164Stearman X-100
165Douglas DC-5
166Vought Sikorsky S-42
167Beechcraft D17R
168Martin Clipper
169Vickers-Armstrong's Wellington
170Bristol Bombay
171Hall Aluminum
172Short Sunderland
173Handley Page Hampden
174Bristol Blenheim
175*Kinner Envoy
176North American
177Grumman Widgeon
178Stinson Reliant
179Curtiss, “Hawk”
180Ryan S-T-M
181*Beechcraft 18
182*Aeronca
183*Argonaut
184Applegate Amphibian
185*Beechcraft 18A
186Beechcraft F17D
187*Martin Maryland
188*Short B-3
189*Fleetwings Seabird
190Fleetwings XBT-12
191*Beechcraft E17B
192Bell Airacuda
193Vultee V-12
194North American NA-25
195Bellanca “Flash”
196Vought-Sikorsky S-40
197Waco F-7
198Bellanca Skyrocket
199Fairchild F-24
200Bellanca Cruisair
ZOOM Bubble Gum Wrapper (Four-Engine Bomber)
ZOOM Bubble Gum Wrapper with 1¢ (Fighter)
ZOOM Bubble Gum Wrapper no 1¢ (Fighter)
*We need 600-dpi scans of these cards. Your help would be appreciated.

We Need Your Help!


We need your help to complete the R177-3 “ZOOM Airplane Pictures, Series 3” Image Guide. As noted above, we need 600-dpi scans of the fronts of the following 19 cards (any color will do): Nos. 112, 115, 117, 121, 122, 124, 131, 141, 155, 157, 175, 181, 182, 183, 185, 187, 188, 189, & 191. Currently for this page we had to work with very low grade images, and in some cases completely retype the descriptive text beneath the airplane photos. As you can probably notice, the images for these cards are not up to par, as with the other airplane card images. With your help, we're looking forward to providing 600-dpi scans for all the card fronts in the R177-3 set. If you can help, please let us know. If you are able to help us, we will also acknowledge your contribution at the end of this page. If you have a Business, Business Card or a Website that you would like us to acknowledge, we'll include it. Please email us via the “Contact Us” navigation button at the left.

“ZOOM Airplane Pictures” Series Wrappers


There appears to be at least three wrappers variations associated with the “ZOOM Airplane Pictures” series. The first has a red, white and blue center with six airplanes “Zooming ” in the top panel. It does not have a copyright date printed on it and was probably used for the first series of 75 cards.

The second wrapper has a different design in the center, which is orange with green accents. It bears a copyright date of 1941 and has two different mail offers printed on the top and bottom panels. The top offer is for a 12-page album containing photographs of “72 of the finest and best airplanes in the world ” (25 “Zoom ” wrappers plus 10 cents). The promotion on the bottom pane offered a choice of any two large (9½" × 12½") airplane pictures, plus a surprise, also for 25 “Zoom ” wrappers and 10 cents. Because this second wrapper advertises a “New Series, ” collectors believe it was used to market the 101-200 sequence of cards. ”

The third wrapper is a variation of the 1941 wrapper show above, without the price information. This variation also has an offer expiration date of Dec. 31, 1942 rather than the 1941 expiration date shown on the Wrapper 2 design. All of the other features of the wrapper appear to be the same as the Wrapper 2 design.

Contributors


John Shupek — John is retired Aeronautical/Aerospace Engineer that lives in Southern California. John's 36 year aerospace career/adventure started in the mid-1960s when he worked for Pratt & Whitney at their “FRDC” … Florida Research and Development Center, West Palm Beach, Florida. John was part of the P&W jet engine design team for the CIA/USAF's Lockheed A-12/SR-71A “Oxcart/Blackbird” engines (J58/JT11D-20). He also worked on the RL-10 rocket engine and the JTF-17A which was P&W's entry into the United States' SST competition between Boeing and Lockheed. Several years later, John moved back to California and worked at the AiResearch Mfg. Company at LAX and Torrance. He originally worked on the thermal design of the HRE (Hypersonic Ramjet Engine) which was a supersonic combustion Mach 7 ramjet engine that was to be tested on the North American X-15. John did about three more years of jet engine design work before he disappeared for 13 years into the classified DOE “GCEP” (Gas Centrifuge Enrichment Plant) Atomic Energy program for the enrichment of U235. After the GCEP program was cancelled by the DOE in 1985, John was hired by Northrop Aircraft to do the thermal design for Northrop's entry into the ATF (Advanced Tactical Fighter) competition, the Northrop YF-23A “Black Widow II” stealth supercruise fighter. He also worked on the Northrop Grumman B-2A “Spirit” stealth bomber. After several years on a classified stealth missile program, John worked the remainder of his Aerospace career as one of Northrop Grumman's Program Directors on the United States Navy's F/A-18E/F “Super Hornet” jet fighter program.

During John's career at Northrop Grumman he served for five years as Northrop's “Vintage Aircraft Club” Commissioner and the Curator and Webmaster for the Western Museum of Flight in Hawthorne, California. Several years later, John was the volunteer webmaster (for about 3 years) for the Yanks Air Museum, Chino, California. He also served as President and webmaster for two different NPO's after his retirement. The Whittier Historical Society & Museum and Whittier Meals on Wheels.

John's love of aviation history and aviation photography lead to the establishment of this Skytamer.com website in 1998. The Skytamer.com site has continued to expand and will always grow and will never be completed. It's sort of analogous to a snowball rolling down a hill without any trees to stop it. In approximately 2002, John remembered that he had collected Topps “Wings” (ACC# R707-4) airplane trading cards while in High School. Somehow the cards had disappeared over the years. So at this point, he started to re-collect airplane trading cards via eBay and become an airplane card “Image Collector” rather than a “Card Collector” per se. After John scans an airplane card for the website, he has no further use for it and he puts it back into circulation via eBay. John's mission statement for the Skytamer.com is basically to restore and preserve high-quality card images/artwork associated with the various airplane card sets from the early 1900s to the present. These cards are wonderful historical “snapshots” into aviation history showing which aviation events and aircraft were important at that point in time. For the Skytamer.com website, basically if it is a trading card collection that features things that fly, but doesn't have feathers, it is eligible for consideration on the Skytamer.com website. John always welcomes inputs and high resolution scans (600-dpi) that can be used on this website. John can be reached via the “Contact Us” navigation button on the left.

Albert “Al” B. Kramer — A very special thanks to Albert B. Kramer, President of Roll-EZ Wheels, for loaning us his entire collection of over 200 Non-Sports aviation trading card sets to scan for our Skytamer.com website. Without Al's generous help, the scope of the airplane trading cards on this website would be significantly less. Al is a retired Air Racing pilot who raced during the 1980's in his famous “Cobra #22” Biplane Air Racer (N12FE). After his Air Racing career, Al went on to become Owner and President of San-Val Aviation located at the Van Nuys Airport. Al recently “retired” and turned his hobby of large scale model trains into “Roll-EZ Wheels”. Roll-EZ Wheels specializes in the finest large scale model train wheels, and other exclusive products strictly for large scale model trains! Be sure to visit Al's Roll-EZ Wheels website.

Al's Non-Sports card collection consists of War Cards, Presidents, Indians, Cars, Boats, Ships, Planes, Rockets, Movie Stars, Dogs, Licence Plates, Flags of the World, Headlines, Cigarette, and Cereal cards. Al's collection includes the only-known example of the Carnation “Aircraft Recognition Cards” (F270-1a) Douglas D558-2 “Red Skyrocket”. Al obtained the Carnation “Red Skyrocket” card in a group of 12 different cards that he bought on eBay. He originally thought that the cards were a batch of Nabisco cards until he turned over the “Red Skyrocket” card and it instantly became Al's most prized Non-Sports card. Al believes that the “Red Skyrocket” was made as a sample for Carnation and somehow got into circulation. The Carnation “Red Skyrocket“ (Douglas D-558-2) was an artist drawing, while the Douglas D-558-2 “Skyrocket” included in both the Carnation F270-1a (single line) and the F270-1b (two-line) normal circulation sets were color photos, rather than drawings. As a sidenote, the Douglas D-558-1 “Red Skystreak” was also an artist drawing, but went into general circulation and was included in both the F270-1a and F270-1b Carnation sets. All of the other cards in both of the Carnation sets appear to be photographs.

Al's large collection of Non-Sports trading card sets is valued at $100,000. Al's entire collection of Non-Sports cards is currently for sale at an asking price of $65,000 and is open to serious offers. For those of you that are interested, please contact Al via his Roll-EZ Wheels website.

Bob Dros — Bob was born on a Dutch island that had a small airfield and a gunnery range for naval aircraft. Bob experienced his first signs of aviation addiction at age of 7, when he was seeing and hearing “Spitfires” that flew overhead from the nearby airstrip as target tugs. Bob's childhood memories include seeing and hearing the low flying Dutch naval “Avengers”, “Harpoons”, “Neptunes” and “Sea Furies” target practicing just five miles from his island village. Bob started off his airplane trading card collection by collecting the wonderful five series of Croydon aircraft cigarette cards, and the Van Dijk's Gouda's Roem albums “History of Aviation” and “World Aviation” and Dutch aircraft gum cards. Much later, Bob started to include other Dutch sets, and airplane card sets from nearby Germany, England, and France. During 2000, Bob started collecting as many airplane sets as he could in order to create an “Encyclopedia of the World's Aviation Trade Cards” which is scheduled for publication in 2015.

Bob's interests also include music. His first group in 1962 was “The Typhoons”. Starting in 1974, Bob played drums in one of Holland's best known blues bands “Barrelhouse”. During 1978 “Barrelhouse” invited the American blues guitarist Albert Collins to Holland and toured and recorded with him. “Barrelhouse” also worked with B.B. King on his European tours. During 2014, “Barrelhouse” did a 40th Anniversary Tour in Europe.

Bob studied psychology from 1968-1975, got his degree and worked for two years, but his love of music pulled him back into the music world.

During 1986, Bob started his own business … Bel Air Models. At first, Bel-Air Models specialized in miniature musical instruments, like electric guitars, drums and classical instruments. However, Bob's lifelong love affair with aviation later changed the focus of Bel-Air Models completely to model aircraft types. Bel-Air Models specializes in odd types of model aircraft, which are not available on the regular model aircraft market, such as the wonderful airliner designs from the Inter-War years. Bel-Air Models mostly takes commissions from specialist collectors and constructs the models by hand from solid Perspex or Plexiglas. So far, Bel-Air Models has done more than 150 aircraft types, many of them twice, three times and even 25 times, dependent on their popularity.

In Bob's spare time, he writes short articles about model history for a periodic of a group of enthusiast flying model airplane owners.

References


  1. Shupek, John A. “ZOOM Airplane Pictures, Series 3 (R177-3) by Gum Products, Inc., Cambridge, MA.” The Skytamer Archive (600-dpi Image Scans). Skytamer Images, Whittier, CA, 2015. Digital Image Database.
  2. Kramer, Albert B. “ZOOM Airplane Pictures, Series 3 (R177-3) Gum Products, Inc., Cambridge, MA.” Personal Collection of Aircraft Trade Cards (600-dpi Image Scans).
  3. Dros, Bob. “ZOOM Airplane Pictures, Series 3 (R177-3) Gum Products, Inc., Cambridge, MA.” Personal Collection of Aircraft Trade Cards (600-dpi Image Scans).

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