1950s “Famous Firsts” (D280-3)
Overview — A Little History About Bond Bread Company ¹
The history of Bond Bread can be traced to 1911, when the General Baking Co. was incorporated in New York as an amalgamation of 19 former baking businesses. Apparently, one of those bakeries was local Kolb Bakery. By 1930 the company owned 50 plants serving cities in 18 states. The production of bread, sold under the trade name of “Bond Bread,” accounted for over 90 percent of its sales and production averaged nearly 1.5 million loaves per day.
There were many competitors in the marketplace, and advertising played a big role. Bond sponsored television programs, ran commercials and ads in magazines, advertisements on ink blotters, and placed privilege signs in neighborhoods.
By the early 1960s General Baking was suffering from increased competition from supermarkets, many of which had begun equipping their stores with their own bakeries. In addition, charges of illegally conspiring to fix bread prices in the Philadelphia and New York area hurt the brand. By 1972 the company had disposed of virtually all of the Bond division.
A Little More History — Blotters! ²
Back in the days when everyone used quill pens and fountain pens the one thing that could be found on every office or writing desk was an ink blotter. Ink blotters were usually made of a soft absorbent paper formed into a card and were used to dry up excess ink. With the invention of ballpoint pen in the 1950s, ink blotters disappeared from the average office desk. Today, these vintage blotters, made in the 1930s and 1940s, are very highly prized and sought after collectibles. Ink Blotters were a very popular from of advertising that were often given away by fountain pen manufacturers, banks, merchants and especially Insurance Companies. Antique Ink blotters were as common as business cards are today. Written references to ink blotting paper in America have been found beginning in the late 1700s. It was not until the 1850s that blotting paper came into common use in America, when Joseph Parker and Son started manufacturing blotting paper. In the late 1800s, a patent was issued for improved blotting paper which featured a smooth surface on one side and a blotting surface on the other. Rocker blotters were an important piece of desk equipment from the late 1880s until the 1950s. This type of blotter had a handle 2 to 5 inches long and a rounded surface 2 to 3 inches wide where the blotting paper was attached. Some of these rocker blotters were very ornate and made of wood, glass, silver or brass and are also sought after by collectors.
1950s “Famous Firsts” (D280-3) Overview 3,4
During 1950s, Bond Bread Company issued a 4-blotter set of “Famous Firsts” Bakery Issue blotters that were issued with Bond Bread. The cards measure 6.42 × 3.60 inches (163.1 × 91.3 mm), and are assigned the American Cards Catalog reference number D280-3.
The fronts of the 1950s “Famous Firsts” blotters feature color artwork of four American “Famous Firsts” of American history. In addition to the artwork the blotter's front, the set title “Famous Firsts” within the artwork image area with descriptive text and the Bond Bread logo located beneath. The the reverse side is made up of a blank blue absorbent ink blotting material.
The following reference card shows the fronts and Backs of a typical 1950s “Famous Firsts” (D280-3) Bond Bread blotter advertising card. Click on the card images to reveal full-size computer enhanced 600-dpi images of the blotter card.
1950s Bond Bread Company “Famous Firsts” (D280-3) Image-Guide
The following 1950s Bond Bread “Famous Firsts” (D280-3) 4-blotter advertising set Image-Guide shows computer enhanced images of the fronts and Backs of the 4-blotter cards in the Behind each thumbnail image is a 600-dpi computer enhanced card image that you may access. In addition, directly beneath the Image Guide, in tabular form, are links to the original scans used for this series.
1950s “Famous Firsts” (D280-3) Checklist
Since this set is so small, we have only provided the web version of the 1950s “Famous Firsts” (D280-3) 4-card set issued by Bond Bread Company, USA.
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