Airplane, Military and Non-Sports Trading Cards
A Collector's Guide to Airplane Trading cards

Overview

Welcome to the Airplane, Military, and Non-Sports Trading Card section of the Skytamer Images website. This section focuses on Airplane Trading Cards, with a few other "non-sports" cards thrown in for good-measure. The card images presented in this section were obtained from original card scans from the Kramer Collection^[1], the Skytamer Archive^[2], the Dros Collection^[3], and numerous high resolutions scans sent to us by fellow collectors. All of the images presented in this section have been computer enhanced in an attempt to present the artwork in its original beauty. To this end, blemishes, creases, stains, spots and scratches were removed, borders whitened, card images re-centered, colors enhanced, etc. Examples of "original" and "restored/enhanced" card images are shown below.

Each card series presented in this section, contains a brief overview of the card series along with a checklist and high-resolution (600-dpi) scans of the fronts and backs of the cards. In many cases, we've been able to include high resolutions scans of the various set albums, and a few of the "wrappers." The "lofty-goal" of this section is to provide a comprehensive listing of ALL the World's aviation related trading cards, including checklists, wrappers, and high-resolution scans. The only way that this can be done is with the help of fellow collectors.

The cards in this section were issued in the United States, Great Britain, Canada, Austria, Germany, and several other countries as noted. The cards cover a time-frame from approximately 1912 to the present. The original focus was on the "Gum" issues, however that quickly expanded to include tobacco, gum, cereal, confectionary, bakery, ice cream, foodstuffs, gasoline and gasoline/oil products, etc. Basically, if they card has something to do with aviation, and its not a bird, we've tried to included it.

A Little History

In the early days of trading cards, they were used mainly as an advertising medium. The cards were inserted in the individual packages of the related products to enhance the customer base of the product, and of course to lure potential customers away from their competitors. The greatest use of trading cards were with the tobacco issues produced during the period from 1885 to 1891. Of course these cards were targeted at adult males who smoked or chewed tobacco. Later on, companies who manufactured and sold household goods, decided to target adult women for collector cards. This led to sets such as the Arm & Hammer Birds Series, and the Arbuckle Coffee sets. During this period, children really did not have any purchasing power, so the collector cards were not targeted for their market.

Things changed when the "Penny Candy" and the "Caramel" cards sets were issued between 1907 and 1914. These cards sets were designed and marketed to attract both juvenile and adult sales. A typical early caramel card is shown below. During the early days of card collecting, things were much different than in today. For example, there was no radio, or television to provide the instant images of world events that we're so used to. The printed media was the primary source of information, and collector cards were a handy source of receiving information. Therefore, the heavy paper and cardboard collector cards became the source of both information and entertainment. During the early 1900's, families would build up scrapbooks of clippings, collector cards, postcards, and any other type of printed media that reflected the world and society of the times. The insert cards of that era were just one of the many different items that were available to collectors. Most of the cards were selected by chance or at random. This was due to the lack of mass media and marketing as we have today.

During the late 1920s and early 1930s, everything changed with the development and introduction of "Bubble Gum." Of course, children were to be the new key players as we entered the "Bubble Gum Age." In 1933, the Goudey Gum Company of Boston introduced their "Indian Chewing Gum" and their "Big League Chewing Gum" sets of gum trading cards. Not only did these multi-color artwork cards have a fancy wrapper, they also included a large slab of tasty gum.

This was a brilliant move by the Goudey Gum Company. They "killed two birds with one stone." They issued a psychological "slap in the face" to the Great Depression, and they challenged their competitors to "sink or swim." This was the shot in the arm that the trading card industry needed to extract themselves from the psychological quagmire of the Great Depression. Needless to say, the Goudey Gum Company posted record sales. The sales were to kids, not adults! We had officially entered the Golden Era of the Bubble Gum Age, 1930 to 1960. Since 1960, the actual Bubble Gum issues have given way to stand-along collector cards. However, the basic size and style of the current collector cards remaining the same. Even though the present cards to not include gum, they will always be known as "Bubble Gum Cards."

Types of Cards

There are three primary types of cards associated with card collecting: Advertising, Insert, and Souvenir cards.

Advertising Cards are cards given away or used solely for advertising purposes. They are not sold or paid for in any manner. The first type, which includes most of the smaller items, is often called Trade Cards since they were given to customers by the retail tradesmen or storekeepers. The second type, or Store Cards, were used within the stores as hangers, counter cards, banners, etc., and ranged up to several feet in length. While intended solely for store use, many have been saved and are highly prized by collectors. Trade Cards, in America, date back to Colonial dates.

Insert Cards were packed or inserted with a product and sold to the customer in that manner. They were obtainable only with some product such as cigarettes, coffee, or candy and are commonly referred to as cigarette cards, gum cards, etc., pending on their origin. They were made expressly to be collected and have always been popular with collectors. In some cases they were given in exchange for coupons that were packed with a product and so may take the form of albums or large-size items. Many were made of cloth or metal rather than cardboard. They were first used in the late 1870's.

Souvenir Cards, generally speaking, are made to be sold because of their own intrinsic interest. All of them have an underlying practical use or purpose of differing natures, but to collectors is the subject matter of the illustration or design and the artistic elements which, aside from the historical aspects, have the primary appeal. Some of them have an advertising or gift complex, but usually retained much of their essential souvenir nature. The best known forms are picture postcards, playing cards, and greeting cards, but there are several others of considerable interest.

Obtaining Cards

While many collectors restrict themselves to a small segment of cards, the best advice is to collect general, as far as possible, as a wide interest means a wider circle of friends and increased enjoyment of obtaining the items more frequently. There are numerous dealers who specialize in card items, especially postcards, and hundreds of others to dealing antiques, old books, prints, curios, and other Americana. These people are constantly finding old forgotten collections and will be glad to help serious collectors. Auction buying and selling via eBay is probably the most efficient and effective method of buying and selling cards. Skytamer Images has acquired most of the cards presented on this site via from eBay. EBay has the added side-benefit of increasing your worldwide contacts of people that are interested in the same hobby. If you have never used eBay, give it a try.

Card Grading

As with any type of collecting, it's always best to know the condition or grade of the collectable. To this end, the Professional Sports Authenticator (PSA) 10-point Grading Scale was developed as a guideline for grading trading cards. This standard was developed by a group of the nation's leading trading card experts that recognized that in order for the trading card industry to realize its true potential, an industry-wide grading standard was needed. The PSA 10-Point Grading Scale, has developed into the standard for the industry and is accepted by professional trading card dealers, collectors, and leading auction houses.

Skytamer Images does not authenticate or grade cards. If you need to have your cards professionally graded, visit the Professional Sports Authenticator (PSA) website for details.

Definitions of Card Grades
	"Gem Mint" (GEM-MT 10) is a virtually perfect card. Attributes include: Four perfectly sharp corners Sharp focus Full original gloss Card must be free of staining of any kind, but an allowance may be made for a slight printing imperfection, if it does not impair the overall appeal of the card. Image must be centered on the card within a tolerance not to exceed approximately 55/45 to 60/40 percent on the front, and 75/25 percent on the reverse.
	"Mint" (MINT 9) is a superb condition card that exhibits only one of the following minor flaws: A very slight wax stain on reverse. A minor printing imperfection or slightly off-white borders. Centering must be approximately 60/40 to 65/35 or better on the front and 90/10 or better on the reverse.
	"Near Mint-Mint" (NM-MT 8) is a super high end card that appears Mint 9 at first glance. But upon closer inspection, the card can exhibit the following: A very slight wax stain on reverse Slightest fraying at one or two corners A minor printing imperfection and/or slightly off-white borders. Centering must be approximately 65/35 to 70/30 or better on the front and 90/10 or better on the reverse.
	"Near Mint" (NM 7) cards exhibit the following characteristics: Slight surface wear is visible upon close inspection. There may be slight fraying on some corners. Picture focus may be slightly out-of-register. A minor printing blemish is acceptable. Slight wax staining is acceptable on the back of the card only. Most of the original gloss is retained. Centering must be approximately 70/30 to 75/25 or better on the front and 90/10 or better on the back.
	"Excellent-Mint" (EX-MT 6) cards exhibit the following characteristics: May have visible surface wear or a printing defect which does not detract from its overall appeal. A very light scratch may be detected only upon close inspection. Corners may have slightly graduated fraying. Picture focus may be slightly out of register. Card may show some loss of original gloss. May have minor wax stain on reverse. May exhibit very slight notching on edges. May also show some off-whiteness on borders. Centering must be 80/20 or better on the front and 90/10 or better on the reverse.
	"Excellent" (EX 5) cards exhibit the following characteristics: Cards show very minor rounding of the corners that is becoming evident. Surface wear or printing defects are more visible. There may be minor chipping on edges. Loss of original gloss will be more apparent. Focus of picture may be slightly out of register. Several light scratches may be visible upon close inspection, but do not detract from the appeal of the card. Card may show some off-whiteness of borders. Centering must be 85/15 or better on the front and 90/10 or better on the back.
	"Very Good-Excellent" (VG-EX 4) cards exhibit the following characteristics: Cards have corners that may be slightly rounded. Surface wear is noticeable but modest. The card may have light scuffing or light scratches. Some original gloss will be retained. Borders may be slightly off-white. A light crease may be visible. Centering must be 85/15 or better on the front and 90/10 or better on the back.
	"Very Good" (VG 3) cards exhibit the following characteristics: Card reveals some rounding of the corners, though not extreme. Some surface wear will be apparent, along with possible light scuffing or light scratches. Focus may be somewhat off-register. Edges may exhibit noticeable wear. Much, but not all, of the card's original gloss will be lost. Borders may be somewhat yellowed and/or discolored. A crease may be visible. Printing defects are possible. Slight stain may show on obverse and wax staining on reverse may be more prominent. Centering must be 90/10 or better on the front and back.
	"Good" (G-2) cards exhibit the following characteristics: Card's corners show accelerated rounding. Surface wear is starting to become obvious. Card may have scratching, scuffing, light staining, or chipping of enamel on obverse. There may be several creases. Original gloss may be completely absent. Card may show considerable discoloration. Centering must be 90/10 or better on the front and back.
	"Poor to Fair" (PR-FR 1) cards exhibit the following characteristics: Card's corners will show extreme wear, possibly affecting framing of picture. Surface of card will show advanced stages of wear, including scuffing, scratching, pitting, chipping and staining. Picture will possibly be quite out of register. Borders may have become brown and dirty. May have one or more heavy creases. May be missing one or more small pieces May have major creasing and extreme discoloration or dirtiness throughout. Card may show noticeable warping. Centering must be 90/10 or better on the front and back.

Card Flaws
OC	Centering is determined by by comparing the measurements of the borders from left to right and top to bottom. The centering is designated as the percent of difference at the most off-center part of the card. A 5% leeway is given to the front centering minimum standards for cards which grade NM 7 or better. For example, a card which meets all of the other requirements for MT 9 and measures 60/40 off center on the front automatically meets the PSA front centering standards for MT 9. If a card meets all of the other requirements for MT 9 and measures 65/35 off center on the front, it may be deemed to meet the PSA front centering standards for MT 9 if the eye appeal of the card is good. Cards with centering below the minimum standards for the grade will be designated OC. For example, a PSA Mint 9 card which is more than 65/35 off center on the front would be graded Mint 9 OC.
ST	Cards with staining below the minimum standards for the grade are designated ST.
PD	Cards with significant printing defects are designated as PD.
OF	Cards with focus below the minimum standards for the grade are designated as OF.
MK	Cards with writing, ink marks, pencil marks, etc. are designated as MK.

Ungradeable Cards - No Grade Definitions
If the grade of your card is available and is listed with one of the following grades, this card was determined to be un-gradeable for the following reasons.
N-1	Evidence of Trimming: When a card's edge has been altered, a card doctor may use scissors, scalpel, cutter, or any other cutting instrument. A trimmed card may show one of the following: Hook up or down Have one razor sharp edge A difference in toning along the edge A wavy look.
N-2	Evidence of Restoration: When a card's paper stock is built up - for example, when ripped corners are built up to look like new corners.
N-3	Evidence of Recoloration: Where a card's color has been artificially improved.
N-4	Questionable Authenticity: This is the term used when a card is counterfeit.
N-5	Altered Stock: This term is used when the paper stock is altered in one or more of the following ways: Stretching and trimming, re-coloring and restoring, trimming and re-coloring, restoring an trimming, crease or wrinkle is pressed out, or gloss is enhanced.
N-6	Minimum Size Requirement: When a card is significantly undersized according to factory specifications.
N-7	Evidence of Cleaning: When a whitener is used to whiten borders or a solution is used to remove wax, candy, gum or tobacco stains.
N-8	Miscut: This term is used when the factory cut is an abnormal cut.
N-9	Don't Grade: Non-graded cards may be oversized or an obscure issue.

We Need Your Help!

Obviously, a lot of help is needed to build this "Airplane Trading Cards" section. We you go through this section, please pay particular attention to the "Help" cries. We are in need of 600-dpi scans of card front and back scans, and 300-dpi scans of larger items such as albums. If you can help us, please contact us via the "Contact Us" link at the bottom of this page. If your scans are used, we will give you a permanent subscription to the Skytamer Archive. We will also acknowledge your contribution at the bottom of the individual pages, display your business card, and provide a link to your website.